Marriott Bonvoy - Elevated Gift Kit for Lifetime Platinum Elite Members
Marriott Bonvoy needed a gift worthy of their most loyal members — those who had earned Lifetime Platinum Elite status — delivered at global scale without sacrificing the premium feel the milestone deserved. The challenge was exacting: design a high-quality, brand-consistent gift with a memorable unboxing experience, produced and shipped cost-effectively across international markets to the tune of 100,000 kits.
Our team developed a bespoke gift kit anchored by a pair of custom leather luggage tags — one in a black full-grain finish engraved with “Lifetime Platinum”, the other featuring an original city-map pattern in warm coral, sky blue, and gold, with contrasting terracotta leather loop. Both pieces arrive nestled in a precision-cut black foam insert inside a matte black presentation box, flanked by a personalised congratulatory card and a brand information panel. A dedicated re-order system was built into the programme from the outset, ensuring consistent quality and reliable fulfilment as the campaign scaled. The result was 100,000 kits delivered on budget, on brand, and on time.
A milestone gift that communicates genuine recognition — designed to feel personal at scale, and built to travel as far as the members it celebrates.
From custom pattern design and bespoke packaging to global kitting, logistics, and a seamless re-order fulfilment system — this project was managed end-to-end, balancing cost efficiency with the premium standard Marriott Bonvoy's most valued members expect.