Prada Beauty - Custom Influencer Kit for Infusion de Rhubarbe Launch
To support the global launch of Infusion de Rhubarbe, Prada Beauty needed a seeding kit that could do more than deliver a fragrance — it had to embody it. The brief called for a premium, multi-sensory experience that captured the scent’s bright, playful energy and landed with impact across 17 markets and 1,660 influencers worldwide.
Our team conceived and produced a bespoke kit built around the idea of a cocktail moment — a nod to the fragrance’s crisp, botanical character. A polished gunmetal cocktail shaker engraved with the Prada Beauty logo anchors the set, accompanied by a twisted bar spoon, double jigger, and three branded steel ice cubes — each piece precision-fitted into a sage-green presentation box with a clean, architectural foam insert. The Les Infusions de Prada fragrance box sits alongside a custom rhubarbe-inspired recipe booklet, tying the olfactory and the experiential into a single coherent narrative. From concept development to global production and fulfilment, every detail was managed end-to-end to ensure a seamless, on-brand launch moment at scale.
A seeding kit that transformed a fragrance launch into a multi-sensory event — giving influencers across 17 markets not just a product to try, but a story to tell.
From creative concept and custom product development to precision kitting, branded packaging, and coordinated global distribution across 17 markets — this project was delivered end-to-end with the attention to detail the Prada name demands.