Global GWP Program + Custom Microsite
Michael Kors’ global gift-with-purchase program was being managed through spreadsheets across multiple markets, which slowed down ordering and left regional teams without shared visibility into inventory, order status, or fulfillment timelines. LR Paris addressed both sides of the challenge: designing a collection of high-quality, brand-aligned gifts, and building a custom ordering platform, a microsite, where global teams could browse the catalog, place orders, and track fulfillment in real time.
This combined approach replaced manual, spreadsheet-driven processes with a streamlined, scalable system, giving Michael Kors a gifting program that runs consistently across markets and seasons while strengthening brand control.
A brand-aligned gift collection spanning leather goods, desk accessories, and lifestyle items, each crafted with signature logo detailing, gold hardware, and packaging consistent with Michael Kors' visual identity.
Gift-with-purchase and appreciation gift design, global logistics and fulfillment, and a custom-built microsite giving teams real-time visibility into catalog, orders, and tracking.