AMEX Offers

Solution

AMEX Offers needed a branded activation that translated its “Advertising Powered by Membership” message into a physical, shareable experience for a large internal audience. The challenge was building a fully immersive environment, not just signage, that felt cohesive across multiple zones while staying true to brand colors and tone. LR Paris managed the project end-to-end: concept, design, production, and on-site event execution.

We created a tropical-themed activation spanning a balloon arch entrance, a branded tiki bar serving coconut drinks, a wave-graphic photo backdrop, and custom Hawaiian shirts for staff. Every element, from surfboards to pillows to signage, was designed and produced in-house, then installed and run on-site, giving AMEX Offers a turnkey experience that drove engagement and consistent brand presence throughout the event.