EDITION Hotels - Signature Hotel Scent, Retail Ready
EDITION Hotels sought a signature scent capable of unifying its properties worldwide under a single, cohesive sensory identity — one that was as considered in its aesthetics as it was in its execution. The brief demanded more than a fragrance. It required a complete product ecosystem: custom vessels, packaging, and a global logistics framework that could perform flawlessly across every location.
Balancing beauty with functionality, our team developed a bespoke collection of candles and diffusers in an understated black-on-black design — tone-on-tone branding that feels quietly confident rather than loud. From wax performance and wick engineering to vessel construction and scent development, every element was refined to meet the exacting standards of a world-class hospitality brand. The result was a cohesive collection that unified the EDITION identity across properties and proved compelling enough to transition into retail — available for guests to take the experience home.
A signature scent collection that lives seamlessly between hospitality and retail — elevating the in-room experience while giving guests a piece of EDITION to carry with them.
From custom scent development and black-on-black vessel design to retail-ready packaging and a dedicated microsite, this project was managed end-to-end — with global logistics and fulfilment ensuring consistent delivery across every EDITION property worldwide.